It may seem that a small business does not need to study the market, but it is not and usually leads to a loss of competitiveness. It is essential to know the environment in which we move before defining our offer. We are not alone in the market, so you have to know at all times what our competition is doing. It is not about copying what you do, but about analyzing it to detect changes in trends and anticipate opportunities.
Analyze our offer of products and services
In most cases, our offer of products and services is not based on market analysis, but on what we know how to do. Consumption habits change as society evolves. In recent years, this change in the way we consume certain basic products is very evident. Each time larger families are less common and a lot of packaged product is bought because we spaced out purchases due to our limited time availability. However, the small business can adapt to this new needs with the advantage of closeness to the customer. For the right Business Management online options the greater details are there.
Improve promotion and dissemination
Small businesses barely make use of marketing tools, which are fundamental when it comes to publicizing the solutions we provide to the user. The lack of time, resources and training in many cases, leads us to miss our competitive advantages because we do not reach the potential client.
One of the main advantages of small businesses compared to large chains is the closeness to the customer. We can get to know them because we attend them personally and they tend to come frequently. It is an element that we must take advantage of to personalize our offer of services and products, avoiding the standardization of large stores. Flexibility is one of our best allies.
Take care of the details
The much-mentioned “User Experience” is not a fallacy, but one of the most powerful tools that we can exploit because of our closeness. The love we put into what we do and the amount of detail we can have with the user can be a differentiating key to the standard procedures of the chain stores. Asking clients for problems they have told us in previous visits, for their family or for their work, allows us to establish a closer relationship that translates into an improvement of that user experience.
Anticipate the demand
We can take advantage of the knowledge we have of our customers and our market to anticipate the demand. Using loyalty tools like email marketing, we can stay longer in the minds of customers, so that we are your first choice in every situation. In order to create an appropriate distribution list, we can carry out sweepstakes and promotions for customers to give us your email address.